Insiders privy to the deal told us, that Wizkid concluded his endorsement arrangement with MTN execs shortly after news broke that the Telecoms giant has switched policy to sign several MTN Project Fame alumni as brand ambassadors.
The new ambassadors include Iyanya, Praiz, Chidinma and iMike, as well as Davido. Total budget for the initial deal, insiders say, is over N100m; and Wizzy’s coming has pushed the figure far up.
An excited Wizkid let the cat out of the bag when he tweeted on June 8, ‘MTN‘, ‘Owo nla le‘.
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